MORE PROJECTS
This section highlights a mix of professional work and independent concepts that reflect my design approach and creative range. Featured projects include work with Hi-Fi Travel, Inigo, and my sorority, alongside self-initiated concepts developed in my free time. Together, these pieces showcase how I approach visual storytelling, branding, and layout across different contexts.
People
Free
2026 | W.I.P Style Girl Catalog
This project explores a conceptual Free People Styling Catalog designed to bridge the brand’s blog and print, while driving greater engagement with existing editorial content. The monthly catalog translates blog stories into a tactile, visual format that emphasizes styling as an accessible, creative process. Focusing on layering, jewelry, and personal expression rather than just individual products. To guide this approach, the catalog reintroducing four styling personas Ginger, Candy, Lou, and Meadow. Each representing a distinct way of building outfits and adding flair. These personas function as styling frameworks, helping readers understand how to create their own look using Free People pieces and everyday basics.
HiFi
Travel
2022 | Travel Itinerary
During my time at Hi-Fi Travel, I helped revamp the brand’s Instagram during a company rebrand, focusing on showcasing customizable group itineraries for college organizations. I created content highlighting top weekend destinations—Nashville, Chicago, and Toronto—while also developing concepts for future cities and larger group travel. The work emphasized Hi-Fi Travel’s ability to support everything from formal events to large class trips, positioning the brand as a flexible travel partner for student organizations.
Go Vote
2022 | Live Nation "Go Vote"
For a class project, I developed a conceptual Go Vote campaign with Live Nation, using music culture to promote civic engagement. Live Nation was a natural fit, as artists have long used music to express political beliefs and influence public discourse. I designed the campaign as a series of vintage band–inspired posters, drawing from concert ephemera and street poster aesthetics. The goal was to reframe voting as a cultural act rather than an institutional one, making participation feel expressive and relevant.
Phi Sig
Historian
2022 | Monthly Newsletter
In Spring 2022, I served as Historian for my sorority, creating monthly newsletters for both members and alumni. I was responsible for recapping events, highlighting upcoming activities and birthdays, and documenting chapter life. Drawing inspiration from early-2000s teen magazines, I transformed the newsletter into a magazine-style publication, focusing on bold visuals, engaging layouts, and storytelling through design.
Inigo
2022 | Avionos
The Avionos Women’s Leadership Network partnered with Inigo to develop the theme for their Little CEOs camp in the summer of 2022. Little CEOs is a weeklong camp that helps young girls build entrepreneurial skills through mentorship and hands-on learning. The 2022 theme, Introduction to Advertising, guided campers as they created an advertising campaign for either a product they loved or a project they invented.